As many of you are aware, Managing Director Pete Frost won the regional IoD award for Non-Executive Director of the Year for Norton Housing and Support earlier this year, and much to his surprise, he has now been selected as a finalist for the National IoD Awards!
The IoD awards is a great recognition accolade to celebrate the ‘best of the best’ in British businesses, promoting individuals and who have shown continuous leadership talent, success and achievement throughout their career and businesses.
Through his experience managing a digital agency, Pete is integral to the development of Norton House and Support, providing vital commercial strategic insight for a charity that is very close to home.
In celebration of his recent nomination, we caught up with Pete over a cuppa to find out more!
Unity: We know you’ve been working closely with Norton House, but can you share some background info into the charity?
Pete: Over the last 30 years, Norton House has been providing a high standard of accommodation and support to people who are experiencing mental health needs issues and/or learning disabilities, to help them achieve their potential and live their life as independently as possible.
Unity: The work they do sounds amazing… So what are your reasons behind supporting Norton House?
Pete: My father was one of the founding members of the charity, which was established to fill the need for locally based independent supported living, helping people with mental health support needs. I was always acutely aware, growing up of the amazing work that the charity does and the huge demand for its services. I was asked to become involved to help introduce a clearer commercial strategy to the charity that offered a more diverse and varied approach to its services.
Unity: Great, but what does Unity bring to Norton House?
Pete: Having the support of one of Leicestershire’s leading Digital Marketing Agencies allows us to be proactive in a digital age, communicate with our service users more efficiently and make sure that the service that we provide is leading the way in mental health support.
Unity: Thanks for sharing your thoughts with us, and best of luck for the awards!
The finalists were chosen from hundreds of directors that entered the 20 different categories, and an expert judging panel will now decide the National winners that will be announced on Thursday 18th October 2018 at the Royal Horticultural Halls.