CJ Timms
CJ Timms is a family-run, midlands based electrical company with over 27 years of experience in domestic, commercial and industrial electrical installations. The last couple of years has seen the company grow massively and focus their attention on the commercial and industrial aspects of their industry.
The company now works conducts all levels of commercial and industrial electrical work, from designing and planning to data installations and project management. NICEIC approved with a wealth of large commercial projects in their portfolio CJ Timms are trusted by businesses across the midlands for delivering results.
Understanding the requirements
CJ Timms came to Unity looking to promote their new focus as a business and gain more large commercial projects. Having previously generated a solid reputation organically through word of mouth, the company was looking to expand its potential customer base as well as retain a loyal and steady following of existing client work.
Designing the optimal experience
As a prerequisite the new site needed to convey the current status of the business. A new professional rebranding needed introducing along with the focus on service shift to B2B clients. This new corporate feel was to be integrated with additional marketing to promote the CJ Timms brand as well as target leads in a competitive market area.
Building a business changing platform
Visually the site had to be both engaging, with a highly professional overtone. Responsiveness was also a key aspect of the site build to allow for ease of access from a multitude of devices.
From a marketing perspective, Unity utilised a variety of channels to drive traffic to the new site and target services in the catchment area including PPC, SEO, Email and building a Google My Business profile to engage users.
The Website
From it’s heavily branded appearance and engaging design, the CJ Timms website has functionality built into its core. Follow the link to view.
The Execution
The Unity team transformed this business’s digital presence from being outdated and neglected into a bold and brand-driven new image. Re-imaging their look and identity Cj Timms is more ready than ever for going digital.
The Result
Since it’s launch in spring of 2019 the site has seen a huge boost in both website traffic and conversions. With a 200%* increase in leads, a 130%* increase in sessions and over 166%* increase in new users.
*Stats accurate from the period of May 2019 to February 2020.
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